🎤How does the Ultrahuman ring help MissMalini clear her sleep debt?

Globally recognized Indian influencer, MissMalini, shares how she manages her busy schedule using technology, including her favorite tools like ChatGPT and the UltraHuman ring, to stay efficient and healthy.

✨How can card sorting help with brand research?

Card sorting helps companies understand customer perceptions by categorizing brand elements like features and values. This reveals themes and associations, refining brand messaging and positioning. It offers valuable insights by aiding in informed decisions and fostering growth.

🎤Why does WhatsApp Wati trump all other CRM software for this Product Marketing Manager at Galleri5?

Juhi Arya, Product Marketing Manager at Galleri5, shares her daily routine, the tools she depends on for growth marketing, and how WhatsApp Wati has been a game-changer for her workflow.

✨ Understanding User Journeys: A Blueprint

A user journey in qualitative research maps how people interact with a product or service, from trigger to post-action. Researchers gather insights by observing behaviors and talking to users. Poocho’s template outlines key stages, helping businesses design products that better meet user needs.

🎤How does Atul Khola, Lead Product Designer at CRED, integrate AI in design and daily life?

Atul Khola, lead product designer at CRED, reveals how he uses ChatGPT to streamline his work and personal life, sharing insights on how AI can enhance productivity and creativity.

✨Observation vs Insight: How are they different?

User experience research is crucial for validating ideas and understanding user needs. It's important to differentiate between observations and insights to make informed decisions. Insights, which reveal deeper motivations and unmet needs, drive better UX design outcomes.

🎤How do ChatGPT and Gemini (formerly Bard) play different roles in this senior content writer’s work?

This episode of Down & Dirty with Dr. T.  features Anshita Solanki, a Senior Content Writer at Softweb Solutions.  Anshita is a creative person through and through and her passion for writing extends beyond her job as she's also a poet and filmmaker. In this episode we explored

✨How do you build an insight statement?

Insight statements effectively communicate research highlights, revealing user behaviours and unmet needs. Generating insights necessitates a deep grasp and objective observation free of biases.

🎤How does the Samsung smartwatch help MTV Roadies’ Raghu Ram stay fit?

MTV Roadies' fame Raghu Ram gets candid about his relationship with fitness and health

✨What is evaluative research in the product development world?

Evaluative research is a vital tool to create a product or implement a project that meets its goals and is effective in the real world. Whether it's through improving user experience, understanding market needs, or guiding strategic decisions, it is an indispensable part of the process and beyond.

🎤How has Trello made project management a breeze for this young Business Analyst?

Business analyst, Mansi Sinha, shares how Trello has made her more organized and efficient in handling multiple tasks simultaneously.

✨5 UXR agencies in India to check out

UXR firms in India aid businesses to stay ahead in the digital race by deciphering user behavior and preferences with precision. Here are some relevant UXR companies that are shaping the future of user-centric design in India's tech landscape.