Resources
Unpacking how users find and engage with your product is a goldmine of insights. From the first spark of interest to recommending it to others, each step reveals what makes them tick. Here’s a quick guide to help you make your product even better.
Podcasts
Priyanjali Datta, an award-winning tech entrepreneur known for her work in AI and health sciences, shares her journey from medical sciences to tech, her daily routine, and the tools she uses to stay productive.
Resources
Consumer insights are crucial for businesses to understand customer preferences and behaviors. AI, with its machine learning power, helps collect, organize, and analyze vast data efficiently. This insight partnership enhances decision-making and boosts competitiveness in the market.
Podcasts
Kapil Joshi, the Head of Experience Design Practice at Capgemini shares his daily work routine, the challenges in his role, and how he uses PowerPoint as a primary design tool.
Resources
Unmoderated studies offer a scalable way to uncover brand perception by capturing authentic consumer feedback without the influence of a moderator.
Podcasts
Globally recognized Indian influencer, MissMalini, shares how she manages her busy schedule using technology, including her favorite tools like ChatGPT and the UltraHuman ring, to stay efficient and healthy.
Resources
Card sorting helps companies understand customer perceptions by categorizing brand elements like features and values. This reveals themes and associations, refining brand messaging and positioning. It offers valuable insights by aiding in informed decisions and fostering growth.
UXR firms in India aid businesses to stay ahead in the digital race by deciphering user behavior and preferences with precision. Here are some relevant UXR companies that are shaping the future of user-centric design in India's tech landscape.
'Sacred Games' actress, Kubbra Sait, discusses her acting career, social media journey, and the importance of authenticity and fun in content creation.
This article discusses the contrasting nature of basic and applied research. Basic research aims to expand theoretical knowledge, while applied research focuses on practical problem-solving.
Shreni Dand, a design girl through and through, shares how she and her husband planned their entire wedding on Figma.
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Juhi Arya, Product Marketing Manager at Galleri5, shares her daily routine, the tools she depends on for growth marketing, and how WhatsApp Wati has been a game-changer for her workflow.
A user journey in qualitative research maps how people interact with a product or service, from trigger to post-action. Researchers gather insights by observing behaviors and talking to users. Poocho’s template outlines key stages, helping businesses design products that better meet user needs.
Atul Khola, lead product designer at CRED, reveals how he uses ChatGPT to streamline his work and personal life, sharing insights on how AI can enhance productivity and creativity.
User experience research is crucial for validating ideas and understanding user needs. It's important to differentiate between observations and insights to make informed decisions. Insights, which reveal deeper motivations and unmet needs, drive better UX design outcomes.
This episode of Down & Dirty with Dr. T. features Anshita Solanki, a Senior Content Writer at Softweb Solutions. Anshita is a creative person through and through and her passion for writing extends beyond her job as she's also a poet and filmmaker. In this episode we explored
Insight statements effectively communicate research highlights, revealing user behaviours and unmet needs. Generating insights necessitates a deep grasp and objective observation free of biases.
MTV Roadies' fame Raghu Ram gets candid about his relationship with fitness and health
Evaluative research is a vital tool to create a product or implement a project that meets its goals and is effective in the real world. Whether it's through improving user experience, understanding market needs, or guiding strategic decisions, it is an indispensable part of the process and beyond.
Business analyst, Mansi Sinha, shares how Trello has made her more organized and efficient in handling multiple tasks simultaneously.
UXR firms in India aid businesses to stay ahead in the digital race by deciphering user behavior and preferences with precision. Here are some relevant UXR companies that are shaping the future of user-centric design in India's tech landscape.
'Sacred Games' actress, Kubbra Sait, discusses her acting career, social media journey, and the importance of authenticity and fun in content creation.
This article discusses the contrasting nature of basic and applied research. Basic research aims to expand theoretical knowledge, while applied research focuses on practical problem-solving.