Resources
✨Why is participant diversity in research important?
Learn why participant diversity in research is important for better results, ethical practices, and real-world impact with examples from Apple, Google, and more.
Poocho Staff
Podcasts
🎤How does YouTube Music contribute to Sidhaant Karnick’s journey of mindfulness?
Indian actor Sidhaant Karnick shares his dynamic daily routines as an actor, his passion for biking, and his introspective journey through various activities like music, theater, and manifestation techniques.
Resources
✨Essential questions to decode your user's journey and improve engagement
Unpacking how users find and engage with your product is a goldmine of insights. From the first spark of interest to recommending it to others, each step reveals what makes them tick. Here’s a quick guide to help you make your product even better.
Podcasts
🎤Why does Trello's UI trump all other project management software for this entrepreneur?
Priyanjali Datta, an award-winning tech entrepreneur known for her work in AI and health sciences, shares her journey from medical sciences to tech, her daily routine, and the tools she uses to stay productive.
Resources
✨How is AI revolutionizing consumer data analytics for designers?
Consumer insights are crucial for businesses to understand customer preferences and behaviors. AI, with its machine learning power, helps collect, organize, and analyze vast data efficiently. This insight partnership enhances decision-making and boosts competitiveness in the market.
Podcasts
🎤Why does the Head of Experience Design at Capgemini prefer PowerPoint over Figma and AdobeXD?
Kapil Joshi, the Head of Experience Design Practice at Capgemini shares his daily work routine, the challenges in his role, and how he uses PowerPoint as a primary design tool.
Resources
✨How can unmoderated studies help uncover brand perception?
Unmoderated studies offer a scalable way to uncover brand perception by capturing authentic consumer feedback without the influence of a moderator.
Podcasts
🎤How does the Ultrahuman ring help MissMalini clear her sleep debt?
Globally recognized Indian influencer, MissMalini, shares how she manages her busy schedule using technology, including her favorite tools like ChatGPT and the UltraHuman ring, to stay efficient and healthy.
Resources
✨How can card sorting help with brand research?
Card sorting helps companies understand customer perceptions by categorizing brand elements like features and values. This reveals themes and associations, refining brand messaging and positioning. It offers valuable insights by aiding in informed decisions and fostering growth.
Podcasts
🎤Why does WhatsApp Wati trump all other CRM software for this Product Marketing Manager at Galleri5?
Juhi Arya, Product Marketing Manager at Galleri5, shares her daily routine, the tools she depends on for growth marketing, and how WhatsApp Wati has been a game-changer for her workflow.
Resources
✨ Understanding User Journeys: A Blueprint
A user journey in qualitative research maps how people interact with a product or service, from trigger to post-action. Researchers gather insights by observing behaviors and talking to users. Poocho’s template outlines key stages, helping businesses design products that better meet user needs.
Podcasts
🎤How does Atul Khola, Lead Product Designer at CRED, integrate AI in design and daily life?
Atul Khola, lead product designer at CRED, reveals how he uses ChatGPT to streamline his work and personal life, sharing insights on how AI can enhance productivity and creativity.