Poocho Staff

Brands

💬Is Tupperware losing its shine?

Anita, a full time direct-seller of Tupperware products, reflects on her seventeen-year long experience with the company.

Brands

💬What's the deal with organic anyway?

Agastya Fernandes, a health-conscious Millennial dad, echoes what avocado fiends in India are thinking.

Brands

💬How did Mahindra's Scorpio become India's favourite SUV?

Part-time angel investor, full-time car enthusiast, Prabhjot Singh Sodhi, tells us the story of India’s most iconic SUV and what brands can learn from it.

Narratives

💬What influences this vegan Instagram influencer?

Sanya talks about how her ethics extend to the brands she chooses to collaborate with, and the various sources of support she's found over the course of her journey with veganism.

Podcasts

🎤How did this Founder pioneer "experiences" as a strategy to market?

In this episode of Down & Dirty, I talk to Nathasha Kumar about her two successful brands - Asort and Vajor - and her "experience"-focused marketing strategy.

How may students combat stress?

With competitive educational standards becoming razor sharp, this world is taking a toll on young students' minds. But now, as technology advances, students have the option to relieve their stress with the help of these mind calming apps.

Brands

💬Why does this freelancer love working from Blue Tokai?

Varun, a freelance marketer based out of Bandra (Mumbai), shares his work-from-café experiences in the city.

Brands

💬How did YouTube help Vibhuti transition to a BTech in IT?

A third year BTech student from Mumbai talks to Poocho about her experience as a Diploma student, her changing disciplinary interests, and her academic failures.

Podcasts

🎤How did this co-founder run a successful pilot of her business idea?

Arti Gupta is the co-founder of StyleNook. In this episode of Down & Dirty, I sit down with her to deconstruct how she launched the brand’s pilot. We talk about her customer hypotheses, her team, budgets, timeline and learnings that ultimately helped the company go to market.

Brands

💬Want to know how HealthifyMe failed me?

I thought that a health app (HealthifyMe) could replace a real-life trainer and help me shed my weight from the comfort of my home. But, I was wrong.

Is mentorship the missing ingredient in India’s edtech experience?

Edtech start-ups are having to reassess their one-size-fits-all models to include more ways to provide one-on-one mentorship.

Is frozen food finally finding a cozy spot in our freezers?

As young brands try to revolutionize frozen food and make it healthier, numbers tell us that India is slowly warming up to this change too.