Resources
🪄User research methods we swear by
The hottest methods to take you from research rookie to rockstar.
Poocho Staff
Podcasts
🎤How does this HR professional use ChatGPT to create more empathetic emails?
In this episode of Down & Dirty, Akhilesh Nair takes us through his daily workflow as an HR professional and shows us how he uses ChatGPT to write better emails.
Narratives
💬Outside of family, who does a young mother seek out for support?
Ahana Kumar, a new mother, talks about the role played by her social media family in helping take care of her newborn.
Resources
🪄Our favourite research analysis platforms
4 essential products for a holistic research analysis toolkit.
Podcasts
🎤 How does this Founder run her award-winning boutique branding studio?
In this episode of Down & Dirty, Ankita Nandkeolyar tells us what makes her boutique branding studio Firebrand truly special and shares her design and research process.
Brands
💬Is Tupperware losing its shine?
Anita, a full time direct-seller of Tupperware products, reflects on her seventeen-year long experience with the company.
Brands
💬What's the deal with organic anyway?
Agastya Fernandes, a health-conscious Millennial dad, echoes what avocado fiends in India are thinking.
Brands
💬How did Mahindra's Scorpio become India's favourite SUV?
Part-time angel investor, full-time car enthusiast, Prabhjot Singh Sodhi, tells us the story of India’s most iconic SUV and what brands can learn from it.
Narratives
💬What influences this vegan Instagram influencer?
Sanya talks about how her ethics extend to the brands she chooses to collaborate with, and the various sources of support she's found over the course of her journey with veganism.
Podcasts
🎤How did this Founder pioneer "experiences" as a strategy to market?
In this episode of Down & Dirty, I talk to Nathasha Kumar about her two successful brands - Asort and Vajor - and her "experience"-focused marketing strategy.
How may students combat stress?
With competitive educational standards becoming razor sharp, this world is taking a toll on young students' minds. But now, as technology advances, students have the option to relieve their stress with the help of these mind calming apps.
Brands
💬Why does this freelancer love working from Blue Tokai?
Varun, a freelance marketer based out of Bandra (Mumbai), shares his work-from-café experiences in the city.