✨Why is participant diversity in research important?
Learn why participant diversity in research is important for better results, ethical practices, and real-world impact with examples from Apple, Google, and more.
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🎤How does YouTube Music contribute to Sidhaant Karnick’s journey of mindfulness?
Indian actor Sidhaant Karnick shares his dynamic daily routines as an actor, his passion for biking, and his introspective journey through various activities like music, theater, and manifestation techniques.
✨Essential questions to decode your user's journey and improve engagement
Unpacking how users find and engage with your product is a goldmine of insights. From the first spark of interest to recommending it to others, each step reveals what makes them tick. Here’s a quick guide to help you make your product even better.
🎤Why does Trello's UI trump all other project management software for this entrepreneur?
Priyanjali Datta, an award-winning tech entrepreneur known for her work in AI and health sciences, shares her journey from medical sciences to tech, her daily routine, and the tools she uses to stay productive.
✨How is AI revolutionizing consumer data analytics for designers?
Consumer insights are crucial for businesses to understand customer preferences and behaviors. AI, with its machine learning power, helps collect, organize, and analyze vast data efficiently. This insight partnership enhances decision-making and boosts competitiveness in the market.
🎤Why does the Head of Experience Design at Capgemini prefer PowerPoint over Figma and AdobeXD?
Kapil Joshi, the Head of Experience Design Practice at Capgemini shares his daily work routine, the challenges in his role, and how he uses PowerPoint as a primary design tool.
✨How can unmoderated studies help uncover brand perception?
Unmoderated studies offer a scalable way to uncover brand perception by capturing authentic consumer feedback without the influence of a moderator.
🎤How does the Ultrahuman ring help MissMalini clear her sleep debt?
Globally recognized Indian influencer, MissMalini, shares how she manages her busy schedule using technology, including her favorite tools like ChatGPT and the UltraHuman ring, to stay efficient and healthy.
✨How can card sorting help with brand research?
Card sorting helps companies understand customer perceptions by categorizing brand elements like features and values. This reveals themes and associations, refining brand messaging and positioning. It offers valuable insights by aiding in informed decisions and fostering growth.
🎤Why does WhatsApp Wati trump all other CRM software for this Product Marketing Manager at Galleri5?
Juhi Arya, Product Marketing Manager at Galleri5, shares her daily routine, the tools she depends on for growth marketing, and how WhatsApp Wati has been a game-changer for her workflow.
✨ Understanding User Journeys: A Blueprint
A user journey in qualitative research maps how people interact with a product or service, from trigger to post-action. Researchers gather insights by observing behaviors and talking to users. Poocho’s template outlines key stages, helping businesses design products that better meet user needs.
🎤How does Atul Khola, Lead Product Designer at CRED, integrate AI in design and daily life?
Atul Khola, lead product designer at CRED, reveals how he uses ChatGPT to streamline his work and personal life, sharing insights on how AI can enhance productivity and creativity.
Resources
✨Observation vs Insight: How are they different?
User experience research is crucial for validating ideas and understanding user needs. It's important to differentiate between observations and insights to make informed decisions. Insights, which reveal deeper motivations and unmet needs, drive better UX design outcomes.
Podcasts
🎤How do ChatGPT and Gemini (formerly Bard) play different roles in this senior content writer’s work?
This episode of Down & Dirty with Dr. T. features Anshita Solanki, a Senior Content Writer at Softweb Solutions. Anshita is a creative person through and through and her passion for writing extends beyond her job as she's also a poet and filmmaker. In this episode we explored
Resources
✨How do you build an insight statement?
Insight statements effectively communicate research highlights, revealing user behaviours and unmet needs. Generating insights necessitates a deep grasp and objective observation free of biases.
Podcasts
🎤How does the Samsung smartwatch help MTV Roadies’ Raghu Ram stay fit?
MTV Roadies' fame Raghu Ram gets candid about his relationship with fitness and health
Resources
✨What is evaluative research in the product development world?
Evaluative research is a vital tool to create a product or implement a project that meets its goals and is effective in the real world. Whether it's through improving user experience, understanding market needs, or guiding strategic decisions, it is an indispensable part of the process and beyond.
Podcasts
🎤How has Trello made project management a breeze for this young Business Analyst?
Business analyst, Mansi Sinha, shares how Trello has made her more organized and efficient in handling multiple tasks simultaneously.
Resources
✨5 UXR agencies in India to check out
UXR firms in India aid businesses to stay ahead in the digital race by deciphering user behavior and preferences with precision. Here are some relevant UXR companies that are shaping the future of user-centric design in India's tech landscape.
Podcasts
🎤From Sacred Games to social media star. How is Kubbra Sait winning at the Instagram game?
'Sacred Games' actress, Kubbra Sait, discusses her acting career, social media journey, and the importance of authenticity and fun in content creation.
Resources
✨What’s the difference between basic and applied research?
This article discusses the contrasting nature of basic and applied research. Basic research aims to expand theoretical knowledge, while applied research focuses on practical problem-solving.
Podcasts
🎤Why does this Founder not use ChatGPT to create original content?
Zahara Kanchwalla, founder of Rite KnowledgeLabs, explains why ChatGPT plays an important role in her work life, even though she does not use it for content creation.
Resources
🪄What do Figma, Miro and Notion have in common? We asked 4 power users.
Taking a look at how collaboration takes center-stage in modern workflows
Podcasts
🎤How does this Founder use Superhuman to manage 100s of daily emails?
Vivek Lath, Founder of GoQuest Media Ventures, receives 200+ emails a day. He tells Taapsi how he uses Superhuman email client to manage this high volume.