Pankaj Rai, Group Chief Data and Analytics Officer at Aditya Birla Group, shares how he uses simple, everyday tools such as Whatsapp to build genuine connections, spark thoughtful conversations, and create purposeful interactions that leave a lasting impact.
The future of UX research in India lies in understanding its growing, diverse digital audience. Here are 5 trends UX researchers should consider as we approach 2025. Businesses embracing these shifts will stay competitive and connect meaningfully with users across India’s vast and varied landscape.
In this episode, we take a peek into the life and mind of Rahul Jain, a Data Engineering Manager at Snowflake. We explore his daily routine, the challenges and enablers in his role, and how he leverages tools like ChatGPT and Grammarly to enhance productivity and clarity in communication.
Mistakes in qualitative research, like biased questions, incomplete data, and ignoring context in IDIs, FGDs, and Diary Studies, lead to flawed conclusions and unreliable outcomes. Addressing these ensures findings are accurate, reliable, and reflective of genuine user experiences.
Learn why participant diversity in research is important for better results, ethical practices, and real-world impact with examples from Apple, Google, and more.
Indian actor Sidhaant Karnick shares his dynamic daily routines as an actor, his passion for biking, and his introspective journey through various activities like music, theater, and manifestation techniques.
Unpacking how users find and engage with your product is a goldmine of insights. From the first spark of interest to recommending it to others, each step reveals what makes them tick. Here’s a quick guide to help you make your product even better.
Priyanjali Datta, an award-winning tech entrepreneur known for her work in AI and health sciences, shares her journey from medical sciences to tech, her daily routine, and the tools she uses to stay productive.
Consumer insights are crucial for businesses to understand customer preferences and behaviors. AI, with its machine learning power, helps collect, organize, and analyze vast data efficiently. This insight partnership enhances decision-making and boosts competitiveness in the market.
Kapil Joshi, the Head of Experience Design Practice at Capgemini shares his daily work routine, the challenges in his role, and how he uses PowerPoint as a primary design tool.
Unmoderated studies offer a scalable way to uncover brand perception by capturing authentic consumer feedback without the influence of a moderator.
Globally recognized Indian influencer, MissMalini, shares how she manages her busy schedule using technology, including her favorite tools like ChatGPT and the UltraHuman ring, to stay efficient and healthy.
Resources
Card sorting helps companies understand customer perceptions by categorizing brand elements like features and values. This reveals themes and associations, refining brand messaging and positioning. It offers valuable insights by aiding in informed decisions and fostering growth.
Podcasts
Juhi Arya, Product Marketing Manager at Galleri5, shares her daily routine, the tools she depends on for growth marketing, and how WhatsApp Wati has been a game-changer for her workflow.
Resources
A user journey in qualitative research maps how people interact with a product or service, from trigger to post-action. Researchers gather insights by observing behaviors and talking to users. Poocho’s template outlines key stages, helping businesses design products that better meet user needs.
Podcasts
Atul Khola, lead product designer at CRED, reveals how he uses ChatGPT to streamline his work and personal life, sharing insights on how AI can enhance productivity and creativity.
Resources
User experience research is crucial for validating ideas and understanding user needs. It's important to differentiate between observations and insights to make informed decisions. Insights, which reveal deeper motivations and unmet needs, drive better UX design outcomes.
Podcasts
Resources
Insight statements effectively communicate research highlights, revealing user behaviours and unmet needs. Generating insights necessitates a deep grasp and objective observation free of biases.
Podcasts
MTV Roadies' fame Raghu Ram gets candid about his relationship with fitness and health
Resources
Evaluative research is a vital tool to create a product or implement a project that meets its goals and is effective in the real world. Whether it's through improving user experience, understanding market needs, or guiding strategic decisions, it is an indispensable part of the process and beyond.
Podcasts
Business analyst, Mansi Sinha, shares how Trello has made her more organized and efficient in handling multiple tasks simultaneously.
Resources
UXR firms in India aid businesses to stay ahead in the digital race by deciphering user behavior and preferences with precision. Here are some relevant UXR companies that are shaping the future of user-centric design in India's tech landscape.
Podcasts
'Sacred Games' actress, Kubbra Sait, discusses her acting career, social media journey, and the importance of authenticity and fun in content creation.