Podcasts
Arti Gupta is the co-founder of StyleNook. In this episode of Down & Dirty, I sit down with her to deconstruct how she launched the brand’s pilot. We talk about her customer hypotheses, her team, budgets, timeline and learnings that ultimately helped the company go to market.
Brands
I thought that a health app (HealthifyMe) could replace a real-life trainer and help me shed my weight from the comfort of my home. But, I was wrong.
Edtech start-ups are having to reassess their one-size-fits-all models to include more ways to provide one-on-one mentorship.
As young brands try to revolutionize frozen food and make it healthier, numbers tell us that India is slowly warming up to this change too.
Brands
School education needs to factor in exams, scores and the prescribed curriculum. This student's narrative suggests that edtech solutions must marry structured and unstructured learning to make it fun and knowledgeable.
We take a look at three COSMOS-approved OG brands of organic skincare that have worked well for Indian women over the years.
Narratives
A homeschooled IB-student talks to us about mental health, digital learning tools, and how taking a break from school actually helped him.
Brands
A 26-year-old working professional talks about his relationship with money, early influencers, his life goals of wealth creation and entrepreneurship and his experiences with stock investments, trading and tracking on the Zerodha platform.
A look at some apps that help women navigate personal finance and investment decisions.
Analysis
This analysis piece explores the relationship between education, mental health and imagined futures of students pursuing higher education in India. Analysis is based on primary research done by Poocho with students enrolled in online and offline classes.
Podcasts
Mansi Zaveri and I get down and dirty on how she launched the Kidsstoppress podcast that's hosted across 150 online platforms and boasts of having over 5 million+ listens with thousands of listeners tuning in to get their regular dose of stories and daily insights.
Brands
A narrative highlighting what a young adult wants from a restaurant experience post-Covid. All this in the context of Zomato and Swiggy offering deep dine-in discounts.