Edtech startups are struggling to keep up their numbers and handing over the baton to teachers to sell their courses. Students, on the other hand, continue to feel unmentored.
Analysis
We did research with mothers of infants and toddlers and asked them about the social networks and influencers who shape their product/service buying journey.
Podcasts
Creator and author of Storm the Norm, Anisha is no stranger to innovative thinking and application. In this episode, we get down and dirty with a go-to-market strategy Anisha implemented to launch Max Life’s Shiksha Plus insurance product.
Narratives
A 21-year-old talks about his love for exercising and staying fit and how he wishes his other love, playing VR on the PlayStation 4, allowed him to get a workout and stay fit whilst travelling different worlds and universes, of course, all in the virtual world.
Analysis
The workplace is undergoing dramatic shifts. In this context, understanding what employees want - in their own words - can help brands better align their offerings to the demands of an empowered workforce.
Podcasts
In this episode we get down and dirty with Vidhya Shankar Sathyamurthi, ex-CEO of NICEorg, on how he grew NICE’s community size by 6x in 8 months. He managed to pull this off with a core team of just two full-time employees alongside a massive volunteer/intern ecosystem for support.
Shoe giant, Nike, is one of the earliest adopters of the emerging trend of designer shoe NFTs.
Podcasts
If you’re thinking of launching a traditional marketing event with multiple vendors, you don’t want to miss Ansoo Gupta's talk on what you absolutely need to do first, even before you think team and timelines.
Brands
Young mechanical engineering students from Mumbai share their experiences of using e-learning portals as they prepare for higher education.
In a post-pandemic world, virtual reality might meet your socialisation needs.
Analysis
Who are these students enrolling in online coaching classes? This is a research analysis piece on different student personas pursuing online coaching classes. Insights come from primary interviews.
Narratives
A young professional talks about how her childhood has influenced her eating habits and the hacks she follows to attain some semblance of a healthy lifestyle.