Brands
💬Zomato’s dine-in discounts: What will it take to build trust?
A narrative highlighting what a young adult wants from a restaurant experience post-Covid. All this in the context of Zomato and Swiggy offering deep dine-in discounts.
Latest
Edtech tutors are being given sales targets. How are students experiencing this?
Edtech startups are struggling to keep up their numbers and handing over the baton to teachers to sell their courses. Students, on the other hand, continue to feel unmentored.
Analysis
How does a new mom decide on a new brand?
We did research with mothers of infants and toddlers and asked them about the social networks and influencers who shape their product/service buying journey.
Podcasts
🎤How did Anisha Motwani's Max Life Insurance campaign lead to 200+ crores in sales?
Creator and author of Storm the Norm, Anisha is no stranger to innovative thinking and application. In this episode, we get down and dirty with a go-to-market strategy Anisha implemented to launch Max Life’s Shiksha Plus insurance product.
Narratives
💬What’s missing from Amal’s love story with his PlayStation 4?
A 21-year-old talks about his love for exercising and staying fit and how he wishes his other love, playing VR on the PlayStation 4, allowed him to get a workout and stay fit whilst travelling different worlds and universes, of course, all in the virtual world.
Analysis
What do your employees want?
The workplace is undergoing dramatic shifts. In this context, understanding what employees want - in their own words - can help brands better align their offerings to the demands of an empowered workforce.
Podcasts
🎤How did the ex-CEO of NICEorg increase community engagement by 6x?
In this episode we get down and dirty with Vidhya Shankar Sathyamurthi, ex-CEO of NICEorg, on how he grew NICE’s community size by 6x in 8 months. He managed to pull this off with a core team of just two full-time employees alongside a massive volunteer/intern ecosystem for support.
How is Nike foraying into the Metaverse?
Shoe giant, Nike, is one of the earliest adopters of the emerging trend of designer shoe NFTs.
Podcasts
🎤How did Ansoo Gupta, Founder of OneShoe Trust, attract 50,000 vistors to her event?
If you’re thinking of launching a traditional marketing event with multiple vendors, you don’t want to miss Ansoo Gupta's talk on what you absolutely need to do first, even before you think team and timelines.
Brands
💬How are Udemy and Coursera propping up dreams of a foreign education for these two guys?
Young mechanical engineering students from Mumbai share their experiences of using e-learning portals as they prepare for higher education.
Can virtual reality combat real-world isolation?
In a post-pandemic world, virtual reality might meet your socialisation needs.
Analysis
"So that's how I took a decision of acquiring this as a career goal."
Who are these students enrolling in online coaching classes? This is a research analysis piece on different student personas pursuing online coaching classes. Insights come from primary interviews.