Analysis
What do your employees want?
The workplace is undergoing dramatic shifts. In this context, understanding what employees want - in their own words - can help brands better align their offerings to the demands of an empowered workforce.
Latest
Podcasts
🎤How did the ex-CEO of NICEorg increase community engagement by 6x?
In this episode we get down and dirty with Vidhya Shankar Sathyamurthi, ex-CEO of NICEorg, on how he grew NICE’s community size by 6x in 8 months. He managed to pull this off with a core team of just two full-time employees alongside a massive volunteer/intern ecosystem for support.
How is Nike foraying into the Metaverse?
Shoe giant, Nike, is one of the earliest adopters of the emerging trend of designer shoe NFTs.
Podcasts
🎤How did Ansoo Gupta, Founder of OneShoe Trust, attract 50,000 vistors to her event?
If you’re thinking of launching a traditional marketing event with multiple vendors, you don’t want to miss Ansoo Gupta's talk on what you absolutely need to do first, even before you think team and timelines.
Brands
💬How are Udemy and Coursera propping up dreams of a foreign education for these two guys?
Young mechanical engineering students from Mumbai share their experiences of using e-learning portals as they prepare for higher education.
Can virtual reality combat real-world isolation?
In a post-pandemic world, virtual reality might meet your socialisation needs.
Analysis
"So that's how I took a decision of acquiring this as a career goal."
Who are these students enrolling in online coaching classes? This is a research analysis piece on different student personas pursuing online coaching classes. Insights come from primary interviews.
Narratives
💬Who knew home-cooked meals could trump Zomato’s appeal?
A young professional talks about how her childhood has influenced her eating habits and the hacks she follows to attain some semblance of a healthy lifestyle.
Narratives
💬What does poker have in common with switching jobs?
A young IT professional talks about her second job hunt experience during the pandemic. This time though, she was keen on moving to a mid-sized product-based company.
Is the welcome post The Great Resignation grand?
Employees tell Poocho some hiring culture problems persist.
Brands
💬Can you guess which edtech platform landed Harsh a kickass overseas job?
Enrolled at Coding Ninjas during the pandemic, this student shares his journey from student to software engineer at a Singapore start-up.
Analysis
"My parents were also against it."
One of the earliest studies we did then was on the impact of the Covid-19 lockdown on food habits of students and working professionals living away from home... Many, many more studies later, I’m struck by how close kin continue to figure prominently in different life choices of young adults.