Analysis

Analysis

Mapping the opportunity space for student mental health services

This analysis piece explores the relationship between education, mental health and imagined futures of students pursuing higher education in India. Analysis is based on primary research done by Poocho with students enrolled in online and offline classes.

Analysis

How does a new mom decide on a new brand?

We did research with mothers of infants and toddlers and asked them about the social networks and influencers who shape their product/service buying journey.

Analysis

What do your employees want?

The workplace is undergoing dramatic shifts. In this context, understanding what employees want - in their own words - can help brands better align their offerings to the demands of an empowered workforce.

Analysis

"So that's how I took a decision of acquiring this as a career goal."

Who are these students enrolling in online coaching classes? This is a research analysis piece on different student personas pursuing online coaching classes. Insights come from primary interviews.

Analysis

"My parents were also against it."

One of the earliest studies we did then was on the impact of the Covid-19 lockdown on food habits of students and working professionals living away from home... Many, many more studies later, I’m struck by how close kin continue to figure prominently in different life choices of young adults.

Analysis

"Everyone wants a graduate person."

We spoke to students enrolled in degree programs and asked them what they thought about the value of that piece of paper.

Analysis

"I think for 4 months I did nothing."

As education moves online, self-education remains a big challenge.