Resources
🪄What did recruitment outreach across two cities teach me about “culture”?
Observing buyer behavior can sometimes lead to overlooking socio-cultural factors, which are crucial influences on consumers' choices.
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Resources
🪄Trend Alert: How can brands up their user research game with AI?
Tips on leveraging the newest tech in your research process.
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🪄What are best practices when using the diary method?
A researcher's guide to observing in situ human behavior using the diary method
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🪄How do you find the perfect study participants on LinkedIn?
Practical LinkedIn strategies that can help you pinpoint the perfect professional participants for your study… without the need for a Premium subscription 😉
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🪄You’re running your first online interview. How do you build rapport?
5 tips to get your research participants to loosen up and trust the process.
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🪄Tips for your first research interview
Venturing into the world of research interviews? Your inaugural interview need not be daunting! Learn from this experienced researcher as she shares her tried and tested strategies on how to conduct a successful interview.
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🪄User research methods we swear by
The hottest methods to take you from research rookie to rockstar.
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🪄Our favourite research analysis platforms
4 essential products for a holistic research analysis toolkit.