✨The future of UX Research in India: 5 trends to watch for in 2025
The future of UX research in India lies in understanding its growing, diverse digital audience. Here are 5 trends UX researchers should consider as we approach 2025. Businesses embracing these shifts will stay competitive and connect meaningfully with users across India’s vast and varied landscape.
Written by: Tarushi Mohan
With over 750 million internet users in 2023 and an expected rise to nearly 900 million by 2025, the Indian digital landscape is booming. As more users come online and interact with digital platforms, UX research (UXR) is becoming essential for businesses to create user-centric experiences. Below are key UXR trends that will shape the Indian market by 2025, each backed by current data.
1. Multilingual research tools are going to have their day.
India's linguistic diversity includes 22 officially recognized languages and hundreds of dialects. A recent report by KPMG and Google found that 90% of internet users in India prefer to consume content in their native language. By 2025, AI-powered UXR tools capable of supporting multilingual data collection and analysis will be crucial to reaching a broad user base.
These tools will help capture feedback effectively and translate insights across multiple languages for better user understanding.
2. Remote UX testing will bridge urban and rural gaps.
The COVID-19 pandemic accelerated the adoption of remote UX testing, which continues to be popular. According to NASSCOM, 74% of Indian tech companies have embraced hybrid work models that include remote elements. By 2025, UX researchers will increasingly use remote and hybrid models to gather insights from urban and rural populations alike. Advanced VR and AR technologies will make it easier to conduct immersive testing, simulating real-world scenarios for more comprehensive insights.
3. Ethical research and data privacy will become a key part of research operations.
With India's Digital Personal Data Protection Bill expected to pass soon, there is an increasing emphasis on user data privacy. As of 2023, a survey found that 72% of Indians were concerned about how their data was used by apps and websites. By 2025, UX research practices will adapt to ensure transparent data handling, clear consent processes, and anonymized data practices that align with user expectations and regulatory standards.
4. Cultural understanding will take center stage in UXR.
India’s diverse cultural landscape means user preferences can vary significantly between regions. According to Think with Google, region-specific digital campaigns saw a 120% increase in user engagement compared to generic campaigns. By 2025, UXR will use more ethnographic and field studies to gain insights into these regional differences, ensuring that products resonate more deeply with local users and cultural contexts.
5. Voice interfaces will lead the future of user interaction.
Voice technology is becoming more prevalent in India, with over 50% of internet users leveraging voice search features. The rise of regional language use in voice-assisted technology further emphasizes the need for research in this area. By 2025, UXR in India will place greater emphasis on analyzing how users interact with voice interfaces to create more seamless and intuitive audio-based solutions.
In conclusion, the future of UX research in India is poised to be dynamic, reflecting the diversity and complexity of its user base. By embracing AI, supporting multiple languages, conducting remote and inclusive research, and adopting ethical data practices, UXR can continue to make significant strides. Businesses that adapt to these trends will not only remain competitive but will also provide digital experiences that resonate deeply with Indian users across regions, ages, and socio-economic backgrounds.
Cover image by Vika Glitter
